Tool
Influencer rate calculator
"What should I charge?" is the question every creator asks before their first paid deal. This gives you a defensible starting range for one deliverable.
Don't know it? Use the engagement calculator.
Suggested rate for one deliverable
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Based on $100 per 10K followers, adjusted for platform, format, engagement, usage rights and exclusivity. A starting point for negotiation, not a rule.
Brands with a budget skip kits without a rate. Put yours on a media kit.
How to use the number
- Quote the range, not a point. "My Reel rate is $200–$280 depending on usage" leaves room without looking unsure.
- Negotiate scope, not price. If a brand can't meet it, offer a Story set instead of a discount on the Reel.
- Put it on your kit. Brands with a budget skip creators who make them ask. Full benchmarks: how much do micro-influencers charge.
Frequently asked
How is the suggested rate calculated?
It starts from the widely used $100 per 10,000 followers baseline for one Instagram feed post, then adjusts for platform (TikTok higher), deliverable (video higher, Stories lower), engagement rate (above 6% up, below 3% down), usage rights (+50%) and exclusivity (+30%). The result is a range, because the right number also depends on the brand, the brief and how much you want the deal.
Is this what brands will actually pay?
It's what a reasonable brand will consider fair for a micro-influencer with healthy engagement. Small brands may push for the low end or gifted; brands buying content for ads should pay the top. If you're consistently getting yes with no pushback, raise it.
What if I have no past brand deals?
Quote the low end of your range and be great to work with — fast replies, on-time delivery, one extra Story. Your second deal with the same brand is where you move to the middle.
Should I charge for gifted collaborations?
For product you'd genuinely buy, gifted is fine early on. Once you have a few partnerships, ask for product plus a small fee for video, and keep gifted for products worth more than your rate.
Keep reading
- What is a micro-influencer?Follower ranges, why brands prefer them, and how the tier compares.
- Micro-influencer media kitThe seven things brands look for, with a template.
- How much do micro-influencers charge?Rate benchmarks by platform and format, plus a calculator.
- UGC creator ratesWhat to charge per video: base rates by experience, usage-rights add-ons, and bundle discounts.
- Gifted vs paid collaborationsWhen product-only is fair, when to ask for a fee, and what to reply.
- FTC disclosure rules for creatorsWhen to disclose a brand deal or gifted product, and which labels count.
- Influencer usage rights explainedWhat a brand may do with your content, and how to limit and price it.
- How many followers to get paid?There's no minimum. What brands check instead, and how to start with a small account.
- Nano vs micro-influencerFollower ranges, the real 2026 engagement gap, and which tier to aim for.
- Engagement rate calculatorWork out your engagement rate in 10 seconds.
- Creator lookupFor brands: paste a handle, see her rate, engagement and audience before you write.
- What micro-influencers charge in 2026For brands: real rates US micro-creators entered themselves, by followers, niche, platform and format.
- How to work with micro-influencersFor brands: the first-campaign playbook — gifted vs paid, briefs, gifting codes and what a win looks like.
- How to find micro-influencersFor brands: five ways to find creators, and what to check before you DM.
- Beauty & skincare micro-influencersFor brands: real beauty creators with rates and audience upfront, and what to check.
- Food & drink micro-influencersFor brands: real food creators with audience and location upfront, for restaurants, CPG and drinks.
- Fitness micro-influencersFor brands: real fitness creators with audience and engagement upfront, for activewear, supplements and gyms.
- Parenting micro-influencersFor brands: real mom, dad and family creators with audience and engagement upfront, for baby, toy and family brands.
- Fashion micro-influencersFor brands: real style and apparel creators with audience and engagement upfront, and why engagement varies by style.
- Wellness micro-influencersFor brands: real health and self-care creators with audience and engagement upfront, and why the niche's engagement is uneven.
- Home & decor micro-influencersFor brands: real home and interior creators with audience and engagement upfront, and why this niche ranks lowest for engagement.
- Influencer brief templateFor brands: a one-page brief you can copy for gifted and paid campaigns.
- Upfluence alternative for small brandsFor brands: Upfluence vs Kitvine on pricing, contract and features, side by side.
- Social Cat alternative for small brandsFor brands: Social Cat vs Kitvine on plans, creator caps and features, side by side.
- Aspire alternative for small brandsFor brands: Aspire vs Kitvine on pricing, getting started and features, side by side.
- Find UGC creatorsFor brands: what UGC creators do, what to check before you hire one, and how to see rates upfront.
- TikTok micro-influencers for brandsFor brands: what the engagement data actually shows, what to check before you invite one, and how to filter by platform.
- Instagram micro-influencers for brandsFor brands: what the engagement data shows, Feed vs Reels vs Stories, and what to check before you invite one.
- Product seeding influencersFor brands: what seeding is, who it works with, what it costs, and how it differs from a paid deal.