Guide
How much do micro-influencers charge?
Most micro-influencer collaborations cost between $25 and $500. Where a deal lands in that range depends on five things — platform, format, engagement, usage rights and exclusivity — and none of them is follower count alone. Here are the benchmarks, the adjustments, and a calculator.
Benchmark rates by platform and format
Typical ranges for creators with 5K–50K followers and healthy engagement (3%+). Treat these as starting points, not rules.
| Deliverable | 10K followers | 25K followers | 50K followers |
|---|---|---|---|
| Instagram feed post | $75–$150 | $150–$300 | $300–$500 |
| Instagram Reel | $100–$200 | $200–$400 | $400–$700 |
| Instagram Story (3 frames) | $40–$80 | $80–$150 | $150–$250 |
| TikTok video | $100–$250 | $250–$500 | $500–$900 |
| UGC video (not posted, brand uses it) | $100–$200 | $150–$300 | $200–$400 |
| Gifted collaboration | Product only | Product (+$50–$100 sometimes) | Usually paid |
Ranges reflect commonly reported US micro-influencer pricing and the $100-per-10K-followers rule of thumb. Your engagement rate can move you to the top or bottom of each band. UGC pricing works differently — followers don't move the number, usage rights do; see the full breakdown in UGC creator rates. Budgeting as a brand? On Kitvine each creator lists their own rate, so you can hire micro-influencers knowing the price upfront.
What moves the price
- Engagement rate (±30%). Above 6%: charge the top of the band. Below 2%: expect the bottom, or gifted.
- Video vs. static (+30–50%). Reels and TikToks take longer and perform better. Price them accordingly.
- Usage rights (+25–50% per month, or 2× for perpetual). If the brand will run your content as an ad, you're licensing an asset, not posting a photo.
- Exclusivity (+20–50%). "No competing brands for 60 days" costs you deals. Charge for it.
- Bundles (−10–20% per piece). A brand buying 3 Reels should pay less per Reel than one — but not less than 2.5× one.
- Niche. Finance, tech and B2B pay more than lifestyle; beauty and food are the most competitive.
Rate calculator
A starting price for one deliverable. Adjust up or down based on how much you want the brand and how much work the brief is.
Don't know it? Use the engagement calculator.
Suggested rate for one deliverable
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Based on $100 per 10K followers, adjusted for platform, format, engagement, usage rights and exclusivity. A starting point for negotiation, not a rule.
Brands with a budget skip kits without a rate. Put yours on a media kit.
How to say it
Put the number on your media kit and let the kit do the talking. When a brand asks "what are your rates?", the answer is a link, not a paragraph. If they push back, offer a smaller deliverable rather than a smaller price: "I can do a Story set at $X" keeps your Reel rate intact.
Gifted vs paid: when to ask for a fee · What goes in a media kit ·What is a micro-influencer? · How many followers to get paid · Nano vs micro-influencer
Put your rate where brands can see it
A Kitvine media kit shows your rate, your collab types and your audience on one link. No fees, 0% commission.
Create my media kitFrequently asked
How much should I charge per Instagram post as a micro-influencer?
A widely used baseline is $100 per 10,000 followers for one feed post — so about $150 at 15K. Add 30–50% for a Reel, and more if the brand wants usage rights or exclusivity. Most micro-influencer deals land between $25 and $500.
Should I accept gifted collaborations?
Early on, yes — gifted deals build your portfolio and give brands proof to book you. Once you have 3–5 partnerships, move brands you like to paid, and keep gifted only for products you'd buy anyway.
What are usage rights and should I charge for them?
Usage rights let the brand reuse your content in their own ads or channels. Always charge for them: a common add-on is 25–50% of the base fee per month of use, or a flat fee for perpetual rights. Content a brand runs as an ad is worth more than the post.
Do TikTok creators charge more than Instagram creators?
Per follower, often yes, because TikTok engagement and reach are higher and video is more work. A 20K TikTok creator can reasonably charge what a 30K Instagram creator does for the same deliverable.
Where do I put my rates?
On your media kit. Brands with a fixed budget skip creators who don't list rates because they assume the number will be higher. Kitvine kits show your rate and which collaboration types you're open to.
Keep reading
- What is a micro-influencer?Follower ranges, why brands prefer them, and how the tier compares.
- Micro-influencer media kitThe seven things brands look for, with a template.
- UGC creator ratesWhat to charge per video: base rates by experience, usage-rights add-ons, and bundle discounts.
- Gifted vs paid collaborationsWhen product-only is fair, when to ask for a fee, and what to reply.
- FTC disclosure rules for creatorsWhen to disclose a brand deal or gifted product, and which labels count.
- Influencer usage rights explainedWhat a brand may do with your content, and how to limit and price it.
- How many followers to get paid?There's no minimum. What brands check instead, and how to start with a small account.
- Nano vs micro-influencerFollower ranges, the real 2026 engagement gap, and which tier to aim for.
- Engagement rate calculatorWork out your engagement rate in 10 seconds.
- Influencer rate calculatorA starting price for your next paid collaboration.
- Creator lookupFor brands: paste a handle, see her rate, engagement and audience before you write.
- What micro-influencers charge in 2026For brands: real rates US micro-creators entered themselves, by followers, niche, platform and format.
- How to work with micro-influencersFor brands: the first-campaign playbook — gifted vs paid, briefs, gifting codes and what a win looks like.
- How to find micro-influencersFor brands: five ways to find creators, and what to check before you DM.
- Beauty & skincare micro-influencersFor brands: real beauty creators with rates and audience upfront, and what to check.
- Food & drink micro-influencersFor brands: real food creators with audience and location upfront, for restaurants, CPG and drinks.
- Fitness micro-influencersFor brands: real fitness creators with audience and engagement upfront, for activewear, supplements and gyms.
- Parenting micro-influencersFor brands: real mom, dad and family creators with audience and engagement upfront, for baby, toy and family brands.
- Fashion micro-influencersFor brands: real style and apparel creators with audience and engagement upfront, and why engagement varies by style.
- Wellness micro-influencersFor brands: real health and self-care creators with audience and engagement upfront, and why the niche's engagement is uneven.
- Home & decor micro-influencersFor brands: real home and interior creators with audience and engagement upfront, and why this niche ranks lowest for engagement.
- Influencer brief templateFor brands: a one-page brief you can copy for gifted and paid campaigns.
- Upfluence alternative for small brandsFor brands: Upfluence vs Kitvine on pricing, contract and features, side by side.
- Social Cat alternative for small brandsFor brands: Social Cat vs Kitvine on plans, creator caps and features, side by side.
- Aspire alternative for small brandsFor brands: Aspire vs Kitvine on pricing, getting started and features, side by side.
- Find UGC creatorsFor brands: what UGC creators do, what to check before you hire one, and how to see rates upfront.
- TikTok micro-influencers for brandsFor brands: what the engagement data actually shows, what to check before you invite one, and how to filter by platform.
- Instagram micro-influencers for brandsFor brands: what the engagement data shows, Feed vs Reels vs Stories, and what to check before you invite one.
- Product seeding influencersFor brands: what seeding is, who it works with, what it costs, and how it differs from a paid deal.