Tool
Engagement rate calculator
The number brands check before anything else. Enter your followers and the likes and comments from your last 10 posts — no signup, nothing stored.
Your last 10 posts is the standard
Your engagement rate
—
Formula: (likes + comments) ÷ posts ÷ followers × 100. Instagram benchmarks: 3–6% good, 6%+ excellent. TikTok runs higher.
Put this number on your media kit — it's the first thing brands check. Build your kit.
How to get the numbers
- Open your profile and note your follower count.
- Open your last 10 posts one by one. Add up the likes; add up the comments. (On Instagram, tap "View insights" for exact figures; likes shown publicly are fine too.)
- Enter them above. Skip pinned or viral outliers if they'd distort the average — brands do.
Benchmarks by follower range
| Followers | Instagram — good | Instagram — excellent | TikTok — good |
|---|---|---|---|
| 1K–10K | 5%+ | 8%+ | 8%+ |
| 10K–50K | 3–6% | 6%+ | 5–10% |
| 50K–100K | 2–4% | 4%+ | 4–8% |
| 100K+ | 1–3% | 3%+ | 3–6% |
Typical ranges; every niche differs. Use them to know which end of your rate band to quote — see micro-influencer rates.
Frequently asked
How is engagement rate calculated?
The standard formula brands use: add up likes and comments across your last 10 posts, divide by 10 to get the average per post, then divide by your follower count and multiply by 100. Some tools include saves and shares; most brands don't, so quote the conservative number.
What is a good engagement rate on Instagram?
For micro-influencers (10K–100K), 3–6% is good and above 6% is excellent. Rates naturally fall as accounts grow: 1–3% is normal above 100K followers.
What is a good engagement rate on TikTok?
TikTok runs higher because the algorithm shows videos beyond your followers. 5–10% is common for small creators; anything above 10% is strong.
Why do brands care more about engagement than followers?
Followers can be bought or dormant; engagement can't be faked cheaply. It's the best single predictor of whether a sponsored post will actually be seen and acted on.
Should I include this on my media kit?
Yes — engagement rate is the first number a brand manager looks for. Kitvine kits have a dedicated field for it.
Keep reading
- What is a micro-influencer?Follower ranges, why brands prefer them, and how the tier compares.
- Micro-influencer media kitThe seven things brands look for, with a template.
- How much do micro-influencers charge?Rate benchmarks by platform and format, plus a calculator.
- UGC creator ratesWhat to charge per video: base rates by experience, usage-rights add-ons, and bundle discounts.
- Gifted vs paid collaborationsWhen product-only is fair, when to ask for a fee, and what to reply.
- FTC disclosure rules for creatorsWhen to disclose a brand deal or gifted product, and which labels count.
- Influencer usage rights explainedWhat a brand may do with your content, and how to limit and price it.
- How many followers to get paid?There's no minimum. What brands check instead, and how to start with a small account.
- Nano vs micro-influencerFollower ranges, the real 2026 engagement gap, and which tier to aim for.
- Influencer rate calculatorA starting price for your next paid collaboration.
- Creator lookupFor brands: paste a handle, see her rate, engagement and audience before you write.
- What micro-influencers charge in 2026For brands: real rates US micro-creators entered themselves, by followers, niche, platform and format.
- How to work with micro-influencersFor brands: the first-campaign playbook — gifted vs paid, briefs, gifting codes and what a win looks like.
- How to find micro-influencersFor brands: five ways to find creators, and what to check before you DM.
- Beauty & skincare micro-influencersFor brands: real beauty creators with rates and audience upfront, and what to check.
- Food & drink micro-influencersFor brands: real food creators with audience and location upfront, for restaurants, CPG and drinks.
- Fitness micro-influencersFor brands: real fitness creators with audience and engagement upfront, for activewear, supplements and gyms.
- Parenting micro-influencersFor brands: real mom, dad and family creators with audience and engagement upfront, for baby, toy and family brands.
- Fashion micro-influencersFor brands: real style and apparel creators with audience and engagement upfront, and why engagement varies by style.
- Wellness micro-influencersFor brands: real health and self-care creators with audience and engagement upfront, and why the niche's engagement is uneven.
- Home & decor micro-influencersFor brands: real home and interior creators with audience and engagement upfront, and why this niche ranks lowest for engagement.
- Influencer brief templateFor brands: a one-page brief you can copy for gifted and paid campaigns.
- Upfluence alternative for small brandsFor brands: Upfluence vs Kitvine on pricing, contract and features, side by side.
- Social Cat alternative for small brandsFor brands: Social Cat vs Kitvine on plans, creator caps and features, side by side.
- Aspire alternative for small brandsFor brands: Aspire vs Kitvine on pricing, getting started and features, side by side.
- Find UGC creatorsFor brands: what UGC creators do, what to check before you hire one, and how to see rates upfront.
- TikTok micro-influencers for brandsFor brands: what the engagement data actually shows, what to check before you invite one, and how to filter by platform.
- Instagram micro-influencers for brandsFor brands: what the engagement data shows, Feed vs Reels vs Stories, and what to check before you invite one.
- Product seeding influencersFor brands: what seeding is, who it works with, what it costs, and how it differs from a paid deal.