Guide
Micro-influencer media kit: what to include
Brands running gifted and paid campaigns look at dozens of creators a week. A media kit that answers their questions in ten seconds gets the reply; one that makes them dig doesn't. Here's what goes in — and a free template that builds it for you.
Who you are
Your name, handle, main platform (Instagram or TikTok), where you're based and a two-line bio. Brands filter by location first — a US skincare brand shipping product needs US creators — so don't make them guess.
The three numbers
Followers, engagement rate, and your rate. Engagement is the one micro-influencers win on: 3K followers with 8% engagement beats 30K with 1%. Calculate it as likes + comments on your last 10 posts, divided by followers. Round honestly — brands check.
Your content menu
What you actually make: Reels, Stories, feed posts, TikToks, UGC (content the brand posts on their own channels), Lives. Brands book by format. Listing UGC separately matters because it's priced differently and many brands only want that.
Rates, upfront
Say what you charge. Creators worry it scares brands off; the opposite is true — a brand with a $200 budget skips kits without rates because they assume it's more. Typical micro-influencer range: $25–$500 per collaboration. State whether you're open to gifted (free product), paid, and affiliate (commission) work.
Audience snapshot
Main age group, gender split, top three countries. This is the second thing a brand manager asks and it's in your Instagram or TikTok insights. Self-reported is fine at this size — just don't invent it.
Proof
Brands you've worked with, even small ones, and any results you can name ("drove 40 sales with my code"). No partnerships yet? Say so plainly — "looking for my first" reads better than a blank.
One link, not a PDF
Put the kit at a link you can drop into a DM, an email or your bio. Update it once and every link you've ever sent is current. Keep a PDF export for the brands that ask, but lead with the link.
Build yours in 3 minutes
Kitvine turns these seven sections into a shareable page with a PDF export. Free for creators, no commission, and brands on Kitvine can find and invite you directly.
Create my free media kitFrequently asked
What is a micro-influencer?
A creator with roughly 3,000 to 100,000 followers. Brands like this range because engagement rates are higher than with big accounts and rates are affordable, so they can run several gifted or paid collaborations at once.
What should a micro-influencer media kit include?
Your handle and platform, follower count, engagement rate, niche, location, a short bio, the content types you make (Reels, Stories, TikToks, UGC), your rates for gifted, paid and affiliate work, a snapshot of your audience (age, gender split, top countries) and any past brand partnerships.
How much should a micro-influencer charge?
Most micro-influencers charge between $25 and $500 per collaboration depending on followers, engagement and deliverables. A common starting point is $100 per 10,000 followers for a single post, adjusted up for video and usage rights.
Do I need a PDF media kit?
Not anymore. A link is better: brands can open it on their phone, it always shows your current numbers, and you never have to rebuild a design when your stats change. Kitvine gives you both — a shareable page and a one-click PDF.
How do brands find micro-influencers?
Through creator marketplaces where creators list their media kit and rates, through hashtag and tagged-post research, and through creators reaching out directly with a kit. Having a public kit means all three routes end at the same page.