Guides & tools
Know your numbers before brands do.
Plain answers on rates, media kits, usage rights and gifted vs paid work, plus two calculators. Written for creators with 500 to 100K followers and the brands that hire them.
For creators
- What is a micro-influencer?Follower ranges, why brands prefer them, and how the tier compares.
- Micro-influencer media kitThe seven things brands look for, with a template.
- How much do micro-influencers charge?Rate benchmarks by platform and format, plus a calculator.
- UGC creator ratesWhat to charge per video: base rates by experience, usage-rights add-ons, and bundle discounts.
- Gifted vs paid collaborationsWhen product-only is fair, when to ask for a fee, and what to reply.
- FTC disclosure rules for creatorsWhen to disclose a brand deal or gifted product, and which labels count.
- Influencer usage rights explainedWhat a brand may do with your content, and how to limit and price it.
- How many followers to get paid?There's no minimum. What brands check instead, and how to start with a small account.
For brands
- How to work with micro-influencersthe first-campaign playbook — gifted vs paid, briefs, gifting codes and what a win looks like.
- How to find micro-influencersfive ways to find creators, and what to check before you DM.
- Beauty & skincare micro-influencersreal beauty creators with rates and audience upfront, and what to check.
- Food & drink micro-influencersreal food creators with audience and location upfront, for restaurants, CPG and drinks.
- Fitness micro-influencersreal fitness creators with audience and engagement upfront, for activewear, supplements and gyms.
- Parenting micro-influencersreal mom, dad and family creators with audience and engagement upfront, for baby, toy and family brands.
- Influencer brief templatea one-page brief you can copy for gifted and paid campaigns.
- Upfluence alternative for small brandsUpfluence vs Kitvine on pricing, contract and features, side by side.
- Social Cat alternative for small brandsSocial Cat vs Kitvine on plans, creator caps and features, side by side.
- Find UGC creatorswhat UGC creators do, what to check before you hire one, and how to see rates upfront.
- TikTok micro-influencers for brandswhat the engagement data actually shows, what to check before you invite one, and how to filter by platform.