Report · live data · November 13, 2026
What US micro-influencers charge in 2026
Rates entered by 132 US micro-creators themselves — on their Kitvine media kits or told to us directly — not estimates and not numbers copied from other reports. One collaboration usually means one short video with a post. Medians, typical ranges (middle half), and how many creators each line is based on.
By follower count
| Followers | Median | Typical range | Creators |
|---|---|---|---|
| 1K–5K | $250 | $175–$300 | 89 |
| 5K–10K | $300 | $225–$400 | 26 |
| 10K–25K | $350 | $250–$500 | 15 |
By niche
| Niche | Median | Typical range | Creators |
|---|---|---|---|
| Parenting | $250 | $200–$350 | 54 |
| Beauty | $225 | $150–$300 | 44 |
| Lifestyle | $200 | $175–$250 | 8 |
| Wellness | $350 | $350–$400 | 7 |
| Home & Decor | $250 | $200–$350 | 6 |
| Fashion | $300 | $225–$500 | 5 |
By platform
| Platform | Median | Typical range | Creators |
|---|---|---|---|
| $250 | $200–$350 | 121 | |
| TikTok | $200 | $60–$250 | 11 |
By format (creators who price each format)
| Format | Median | Typical range | Creators |
|---|---|---|---|
| Reel / TikTok video | $200 | $200–$350 | 22 |
| UGC video (no posting) | $250 | $150–$350 | 25 |
| Photo set | $100 | $75–$200 | 17 |
How to read this
- Follower count barely moves the price. The bands overlap heavily: a small creator with high engagement and a face on camera prices like a much bigger one. Pay for engagement and fit, not reach.
- The range is the real number. Offer inside the middle half for the creator's band and niche; go above it when you want usage rights for ads, exclusivity, or a tight deadline.
- Gifted is a different conversation. None of these rates are gifted deals. For a product worth $40+ with a light brief, many of the same creators say yes to gifted — see gifted vs paid.
- Lines with few creators are hidden. Anything under 5 creators is not shown; sample sizes are printed on every row.
Method
Source: the per-collaboration rate each creator entered on her Kitvine kit, plus rates creators told us directly when we listed them (recorded as stated, never estimated). US creators only, 1K–100K+ followers, rates above $5,000 excluded as outliers. Recomputed from the live database daily. Cite as “Kitvine micro-influencer rate data, November 13, 2026” with a link to this page.
Find micro-influencers who list their rates
Search creators by niche, location, followers and engagement — every profile is a full media kit with rates upfront.
Start your 14-day trialFrequently asked
Where do these numbers come from?
From creators, not from us: the per-collaboration rate each US micro-creator entered on her Kitvine media kit, or told us directly. No estimates and no rates copied from other reports. Every figure shows how many creators it is based on.
What does "rate" mean here?
The creator's own price for one collaboration — usually one short video (Reel or TikTok) with a post. Gifted collaborations (product only) are not counted as a rate. Per-format rates (Reel, UGC video, photo set) are shown separately where creators listed them.
Why are the ranges so wide?
Because a 4K-follower creator with a 9% engagement rate and a face on camera charges more than a 20K account with 1% engagement. Follower count is the weakest predictor of price; engagement, niche and whether the content can be reused in ads matter more.
How do I use this when writing a brief?
Offer inside the typical range for the creator's follower band and niche, then adjust for what you're asking: usage rights for paid ads, exclusivity and tight deadlines each push the price up; gifted product with a loose brief pulls it down. On Kitvine the rate is on each creator's kit before you write.
Will this be updated?
Yes — the page recomputes from the live database every day as creators join and update their kits, so the date at the top is the date you're reading it.
Keep reading
- What is a micro-influencer?Follower ranges, why brands prefer them, and how the tier compares.
- Micro-influencer media kitThe seven things brands look for, with a template.
- How much do micro-influencers charge?Rate benchmarks by platform and format, plus a calculator.
- UGC creator ratesWhat to charge per video: base rates by experience, usage-rights add-ons, and bundle discounts.
- Gifted vs paid collaborationsWhen product-only is fair, when to ask for a fee, and what to reply.
- FTC disclosure rules for creatorsWhen to disclose a brand deal or gifted product, and which labels count.
- Influencer usage rights explainedWhat a brand may do with your content, and how to limit and price it.
- How many followers to get paid?There's no minimum. What brands check instead, and how to start with a small account.
- Nano vs micro-influencerFollower ranges, the real 2026 engagement gap, and which tier to aim for.
- Engagement rate calculatorWork out your engagement rate in 10 seconds.
- Influencer rate calculatorA starting price for your next paid collaboration.
- Creator lookupFor brands: paste a handle, see her rate, engagement and audience before you write.
- How to work with micro-influencersFor brands: the first-campaign playbook — gifted vs paid, briefs, gifting codes and what a win looks like.
- How to find micro-influencersFor brands: five ways to find creators, and what to check before you DM.
- Beauty & skincare micro-influencersFor brands: real beauty creators with rates and audience upfront, and what to check.
- Food & drink micro-influencersFor brands: real food creators with audience and location upfront, for restaurants, CPG and drinks.
- Fitness micro-influencersFor brands: real fitness creators with audience and engagement upfront, for activewear, supplements and gyms.
- Parenting micro-influencersFor brands: real mom, dad and family creators with audience and engagement upfront, for baby, toy and family brands.
- Fashion micro-influencersFor brands: real style and apparel creators with audience and engagement upfront, and why engagement varies by style.
- Wellness micro-influencersFor brands: real health and self-care creators with audience and engagement upfront, and why the niche's engagement is uneven.
- Home & decor micro-influencersFor brands: real home and interior creators with audience and engagement upfront, and why this niche ranks lowest for engagement.
- Influencer brief templateFor brands: a one-page brief you can copy for gifted and paid campaigns.
- Upfluence alternative for small brandsFor brands: Upfluence vs Kitvine on pricing, contract and features, side by side.
- Social Cat alternative for small brandsFor brands: Social Cat vs Kitvine on plans, creator caps and features, side by side.
- Aspire alternative for small brandsFor brands: Aspire vs Kitvine on pricing, getting started and features, side by side.
- Find UGC creatorsFor brands: what UGC creators do, what to check before you hire one, and how to see rates upfront.
- TikTok micro-influencers for brandsFor brands: what the engagement data actually shows, what to check before you invite one, and how to filter by platform.
- Instagram micro-influencers for brandsFor brands: what the engagement data shows, Feed vs Reels vs Stories, and what to check before you invite one.
- Product seeding influencersFor brands: what seeding is, who it works with, what it costs, and how it differs from a paid deal.