Guide
Media kit examples by niche
Every media kit needs the same core fields — stats, audience, rates, content types. What should change by niche is what you lead with: the one or two details that tell a brand in your category whether you're a fit, in the first five seconds. Here's what to show (and what to leave out) for beauty, fitness, food, home, parenting and travel.
Start with the base kit
Brand managers compare dozens of kits in a sitting, so the common sections come first regardless of niche: your handle and platform, follower count, engagement rate, audience basics, your content types, and your rate. If you haven't built that part yet, start with what to include in a micro-influencer media kit — the niche notes below are what to add on top of it, not a replacement for it.
By niche: what to show, what to skip
Beauty & skincare
A tight grid of your best-performing posts up top. Brands in this niche hire on aesthetic as much as numbers — they're checking whether your lighting, editing and color story would sit next to their product shots.
Show: Skin type/tone if you state it yourself, the product categories you already post about (skincare, makeup, haircare), and any before/after or routine content, labeled honestly.
Skip: Don't claim results a product didn't actually give you, and don't list skin concerns you don't have just to look like a wider fit.
Fitness
Lead with consistency, not a single viral clip — brands want proof you post workout or nutrition content on a schedule, not that one video did well once.
Show: Your training style or specialty (strength, running, yoga, home workouts), and real before/after or progress content only with the context attached (timeframe, what changed). If you don't have verifiable progress content, skip that section rather than imply results you can't back up.
Skip: Supplement or program outcomes you can't stand behind — fitness brands get FTC scrutiny too, and a kit that overclaims is a kit that gets a shorter contract.
Food & drink
State your angle in one line: recipe developer, restaurant reviewer, home cook, or registered dietitian — brands pick food creators by angle, not just follower count, because a recipe account and a review account get pitched completely different briefs.
Show: Any real credential (chef training, nutrition certification) if you have one, your typical content format (recipe videos, taste tests, restaurant visits), and whether you cook with the product on camera or just feature it.
Skip: Medical or health claims about food — "helps with inflammation," "boosts metabolism" — unless you're a licensed professional stating it as your own professional opinion, not a product promise.
Home & decor
Show the room, not just the product. This niche sells a style — lead with 2–3 photos of a finished space in your own aesthetic (minimalist, cottagecore, mid-century, maximalist) so a brand can tell in five seconds if their product fits your look.
Show: Your home's general style and whether you rent or own (DIY/renter-friendly content works for a different set of brands than full renovations), and whether you do tutorials, hauls, or styled photography.
Skip: Square footage, exact location or anything that identifies your address — plenty of home creators keep that private for safety reasons, and brands don't need it to say yes.
Parenting
State your kids' general ages or stages (newborn, toddler, school-age, teen) without full names or school names — baby and family brands brief by stage, not by child.
Show: Family size, the stage(s) you're currently posting about, and your content style (day-in-the-life, product reviews, humor, advice). If you co-create with your kids on camera, say so, since some brands specifically want that and others specifically don't.
Skip: Your children's full names, school, or exact location, and anything that reveals when you're away from home. Keep this boundary even when a brand asks — a brief can work around it.
Travel
Lead with where you actually travel, not where you want to — a brand booking a destination partnership needs to know your real range (domestic road-trip content reads completely differently from international flights).
Show: Trip frequency and type (budget/backpacking, luxury, family travel, road trips, a specific region you specialize in), and whether you travel solo, as a couple, or with family — it changes which brands fit.
Skip: Exact future travel dates or an empty-home window in your captions or kit; many travel creators post destination content after they're already home for this reason.
The common thread: lead with the detail that lets a brand self-select in or out fast, and never list anything identifying (exact address, school, child's name, future travel dates) or a result you can't stand behind. For disclosure wording once a deal is confirmed, see FTC disclosure rules for creators.
If you post in more than one niche
Most creators don't need two separate kits — add a short section for your secondary niche rather than duplicating the whole thing. Pick one niche as your primary (it's what most of your content is, and what most inbound brand interest is already about) and set that in your kit's niche field; mention the second one in your bio line so it still shows up when a brand is scanning for it.
Build a kit that leads with the right thing
Set your niche, your rate and your audience once — Kitvine shows them in the order brands actually check.
Create my media kitFrequently asked
Do I need a different media kit for every niche I post about?
Only if you genuinely post in more than one distinct category — a beauty creator who also does occasional travel content doesn't need two kits. If you're a true dual-niche creator (say, fitness and food), a short section for each is usually enough; a full second kit is only worth it once brands from both categories are reaching out regularly.
What's different about a niche-specific media kit versus a general one?
The core fields are the same — handle, followers, engagement rate, audience, rates, content types. What changes is which content you lead with and which one or two extra details actually matter to that niche's brands (style for home and beauty, specialty for fitness, angle for food, stage for parenting, range for travel).
Should I include before/after or results content?
Only if it's real, recent, and you can explain the context honestly. An unverifiable "results" claim is the fastest way to lose a brand's trust — and in fitness, health and skincare, it can cross into a claim regulators care about. When in doubt, describe the content as your experience, not a guaranteed outcome.
What if my niche doesn't fit neatly into one of these categories?
Pick the closest match and adjust. The underlying idea — lead with the detail that tells a brand in that category whether you're a fit, and skip anything identifying or unverifiable — applies to any niche, not just the six here.
Does a niche-specific kit need its own link?
No. Keep one media kit link and tailor the content inside it, or add a line near the top naming your niche and angle. A Kitvine kit already has a dedicated niche field plus a free-text bio line for exactly this.
What goes in a media kit · How much to charge · Gifted vs paid collaborations · Nano vs micro-influencer
Keep reading
- What is a micro-influencer?Follower ranges, why brands prefer them, and how the tier compares.
- Micro-influencer media kitThe seven things brands look for, with a template.
- How much do micro-influencers charge?Rate benchmarks by platform and format, plus a calculator.
- UGC creator ratesWhat to charge per video: base rates by experience, usage-rights add-ons, and bundle discounts.
- Gifted vs paid collaborationsWhen product-only is fair, when to ask for a fee, and what to reply.
- FTC disclosure rules for creatorsWhen to disclose a brand deal or gifted product, and which labels count.
- Influencer usage rights explainedWhat a brand may do with your content, and how to limit and price it.
- How many followers to get paid?There's no minimum. What brands check instead, and how to start with a small account.
- Nano vs micro-influencerFollower ranges, the real 2026 engagement gap, and which tier to aim for.
- Engagement rate calculatorWork out your engagement rate in 10 seconds.
- Influencer rate calculatorA starting price for your next paid collaboration.
- Creator lookupFor brands: paste a handle, see her rate, engagement and audience before you write.
- What micro-influencers charge in 2026For brands: real rates US micro-creators entered themselves, by followers, niche, platform and format.
- How to work with micro-influencersFor brands: the first-campaign playbook — gifted vs paid, briefs, gifting codes and what a win looks like.
- How to find micro-influencersFor brands: five ways to find creators, and what to check before you DM.
- Beauty & skincare micro-influencersFor brands: real beauty creators with rates and audience upfront, and what to check.
- Food & drink micro-influencersFor brands: real food creators with audience and location upfront, for restaurants, CPG and drinks.
- Fitness micro-influencersFor brands: real fitness creators with audience and engagement upfront, for activewear, supplements and gyms.
- Parenting micro-influencersFor brands: real mom, dad and family creators with audience and engagement upfront, for baby, toy and family brands.
- Fashion micro-influencersFor brands: real style and apparel creators with audience and engagement upfront, and why engagement varies by style.
- Wellness micro-influencersFor brands: real health and self-care creators with audience and engagement upfront, and why the niche's engagement is uneven.
- Home & decor micro-influencersFor brands: real home and interior creators with audience and engagement upfront, and why this niche ranks lowest for engagement.
- Influencer brief templateFor brands: a one-page brief you can copy for gifted and paid campaigns.
- Upfluence alternative for small brandsFor brands: Upfluence vs Kitvine on pricing, contract and features, side by side.
- Social Cat alternative for small brandsFor brands: Social Cat vs Kitvine on plans, creator caps and features, side by side.
- Aspire alternative for small brandsFor brands: Aspire vs Kitvine on pricing, getting started and features, side by side.
- Find UGC creatorsFor brands: what UGC creators do, what to check before you hire one, and how to see rates upfront.
- TikTok micro-influencers for brandsFor brands: what the engagement data actually shows, what to check before you invite one, and how to filter by platform.
- Instagram micro-influencers for brandsFor brands: what the engagement data shows, Feed vs Reels vs Stories, and what to check before you invite one.
- Product seeding influencersFor brands: what seeding is, who it works with, what it costs, and how it differs from a paid deal.